Pitch Your DIY Idea in BBC Dragons’ Den

Dragons Den

Dragons Den

Popular BBC TV programme ‘Dragon’s Den’ has laid down the challenge to prospective DIY business people to pitch for bundles of the entrepreneurs cash in the new series.

The BBC are looking for people with innovative DIY and garden ideas to take part in the forthcoming show. It’s a great chance for business people to gain investment in their ideas and products from the Dragons.


The Dragons’ Den has been growing in popularity since its first inception some years ago.

The TV programme allows business people with innovative ideas to pitch their products to the five multi-millionaires: Duncan Bannatyne, Peter Jones, Hilary Devey, Theo Paphitis and Deborah Meaden.

The entrepreneurs have a difficult time undergoing close scrutiny from the wealthy Dragons. Only those who truly step up to the mark will find success from a Dragon or Dragons, but  for those who do there is the chance of some lucrative investments.

It’s not the end of the road though if the business people who pitch their ideas get left out in the cold, many still go on to find fame and fortune but it is a great opportunity to have their business plans dissected by people who are well accustomed to success.

DIY Success

Gillstream Techology

Gillstream Techology

Two of the entrepreneurs who did not secure any of the Dragons’ cash were engineers Ian Worton and Peter Neath.  They failed to receive backing for their healthy grilling Grillstream barbecue tray, but this did not deter them and have since licenced their product to varoius manufacturers throughout the world, the Grillstream technology is now built into Leisuregrow barbecues in the UK.

If you’re a budding entrepreneur with a great DIT/Garden idea it’s worth noting the simple rules:

  • Entrepreneurs ask for a cash investment in return for equity in their business.
  • Entrepreneurs must get at least the amount they ask for or they will walk away without funding.
  • The Dragons will accept pitches from any type of business or idea but they must be convinced that it requires investment and will make them a financial return.

The business ideas which have been successful and achieved financial backing in the Dragons’ Den demonstrate as a minimum: unique selling point, scalability, clear route to market and a planned exit strategy.

The BBC are to audition for the forthcoming series during the early part of 2012. If you are seeking investment for your business idea or invention, email dragonsden@bbc.co.uk for an application or visit www.bbc.co.uk/dragonsden

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